Ford PH opens its 3rd dealership branch in Cebu, 12th for the VisMin area

MANDAUE CITY—Ford Philippines opened its 3^rd dealership service facility in Cebu at North Road in Barangay Jagobiao, Mandaue, on June 5, and this is the 12^th branch for the VisMin area in partnership with the Fairlane Automotive Ventures Inc. (FAVI), the operator of Ford dealerships in the Visayas region.

“I thank everyone who are involved in the creation of a 12,000 square meter Ford service facility in Mandaue City, one of the largest dealership branches in the Visayas, and as part of our commitment to provide a great ownership experience and enhance customer service,” Andre Rafael Borromeo, GM, Fairlane Automotive Ventures Inc. said at the opening event.

 Borromeo highlighted the diverse customer base and the success of Ford Ranger and Everest in the agriculture sector. The Ford facility in Mandaue City is equipped with over 50 service bays, aims to serve more customers in central Cebu, offering access to 7 million vehicles and capital services.

This facility is set to elevate the Ford ownership experience with a new and bigger facility for various service and aftersales transactions of its customers. The opening of Ford Mandaue represents a significant investment in the region and a testament to the growing demand for Ford vehicles and services in Cebu and in the Visayas region, Borromeo added.

Pedro Simoes, Managing Director, Ford Group Philippines, emphasizes the commitment to enhancing the ownership experience for customers in Cebu, highlighting the diverse customer base, including professionals, entrepreneurs, and consumers.

Simoes announced an exclusive promotion at the opening event, offering the first 50 customers who reserve and purchase a Ford vehicle from June 5 to June 30 a cash saving of up to P50,000 pesos.

Simoes described the new service facility in Mandaue as state-of-the-art, equipped to handle maintenance and service needs, ensuring high-quality customer support. Ford Mandaue houses 20 service bays and over 30 body and paint bays, and a 3-vehicle display area to cater to various sales and marketing activities for Ford vehicles.

This expands Ford’s capability to provide comprehensive vehicle maintenance and repair services to its growing customer base in the northern part of Cebu City.  Ford Mandaue is a testament to our commitment to providing top-notch service and aftersales support, ensuring that every Ford owner enjoys a seamless ownership journey for many years, Simoes added.

"We are thrilled to officially open Ford Mandaue and bring the Ford brand of ownership experience to more customers in Cebu.  With this expansive service facility, we look forward to creating and maintaining lasting relationships with our current and future customers as we continue to make aftersales a top priority for our business,” Borromeo said.

As an exclusive promotion to celebrate the opening, Ford Philippines and Ford Mandaue are offering the first 50 customers who will reserve and purchase a Ford vehicle from Ford Mandaue from June 5 to June 30, 2025 additional cash savings of up to P50,000.

The offer is applicable to new Ford customers who do not have any active reservation at Ford Cebu, Ford Talisay or any Ford dealership. A minimum reservation fee of P10,000 is required for the Territory, Everest, and Ranger, while P30,000 is required for Mustang and Explorer.

Ford Mandaue is open from Monday to Saturday from 8:00 a.m. to 5:00 p.m. Customers can call 09214613613 or visit their Facebook account at www.facebook.com/OfficialFordMandaue for more information. (Photos: MBCNewman)