A US-based tech care giant to expand in Cebu, expected to create 500 new jobs

CEBU CITY – A US-based tech care giant, Asurion will soon open a new contact center in Cebu City that is expected to create at least 500 new jobs for Filipinos within the year.

 (From Left): PTIC-Washington D.C. Commercial Counselor Kenneth Yap, Asurion Senior Assistant General Counsel Grant Mullins, and Minister and Consul Hans Siriban. 

 The Department of Trade and Industry (DTI) and the Philippine Embassy welcomed Asurion’s latest expansion plans shared with DTI’s Philippine Trade and Investment Center in Washington D.C. (PTIC-WDC), Commercial Counselor Kenneth Yap and Philippine Embassy in Washington Minister and Consul Hans Siriban, through Asurion’s General Counsel Grant Mullins.

 “There is a welcoming environment for investors, especially with the support of the Marcos administration,” Mullins noted adding that Asurion successfully completed staffing for its call center expansion at the Clark Freeport Zone in 2024. 

Asurion’s expansion builds on its 16-year presence in the Philippines, where it operates across Manila, Clark, Laguna, and Iloilo. These sites facilitate key functions such as software development, mobile phone remanufacturing, call center, and technical support—employing skilled Filipino professionals.

The planned facility in Cebu will support the company’s growing US market, which currently provides smart device insurance, technical support, and repair services to over 100 million customers across one in three US households.

PTIC-WDC Commercial Counselor Yap highlighted that the Philippines is Asurion’s sole site outside the United States for cell phone remanufacturing. This facility employs around 1,400 skilled technicians who focused on repairing iPhones. 

Since launching its operations in 2009, Asurion Philippines has restored and shipped more than 10 million iPhones the US market. With the addition of the Cebu site, the company’s total workforce is expected to reach approximately 8,000 employees, Mullins said.

Founded in 1994 and headquartered in Nashville, Asurion is the world’s largest tech care company, providing protection and repair services for a wide range of smart devices. It serves over 300 million customers worldwide through partnerships with global brands like Amazon, Samsung, and Verizon. (Photo: DTI7 & Google Images)