CEBU CITY -- Motorcycle taxi platform MOVE IT rolled out its new brand promise, “Keep Moving,” that is anchored on the importance of safe rides, reliable bookings, and professional moto-taxi standards in their operations, supported by technology, in a media MOVE IT launching event, February 5, 2026 at Cur8, BTC, Banilad Cebu City.
The brand promise is rooted in a reality many commuters know too well: the constant struggle of traffic. Rich Manuel, Driver Engagement Lead, emphasized the importance of safety, reliability, and professionalism in their operations. "The company ensures that bookings are respected and time is managed efficiently through advanced mapping and routing systems," Manuel said.
Real-time road conditions are considered to provide accurate ETAs and optimize pickup and drop-off points. Back-to-back bookings are used to reduce idle time between rides, increasing productivity and service quality. Enhanced Safety Features from pickup to drop-off, passengers are protected by various safety features designed for real-time scenarios, Manuel shared.
Manuel added that tools like "Share Your Drive" allow passengers to share trip details with others for added security. A Safety Center is available for easy contact with authorities in case of emergencies. Trips are monitored for unusual patterns, such as unexpected stops, to trigger proactive checks and ensure passenger safety.
According to Manuel that MOVE IT has enabled tools like "Audio Protect" to support the proper review of safety-related incidents. These tools help establish credible context when resolving reports and maintaining high standards. “safety is non-negotiable and that speed-related safety measures are in place and over-speeding alerts are used to ensure that riders maintain safe driving speeds,” Manuel bared.
Manuel also said that the company encourages feedbacks from everyone to protect the platform and maintain high standards. Reporting issues helps the company address any shortcomings and improve service quality.
He highlighted the importance of professionalism with rider partners being screened, trained, and continuously reinforced on road discipline, service quality, and passenger courtesy. The company holds itself to the highest standards in the motor taxi industry to ensure a safe and reliable service.
MOVE IT’s “Keep Moving” promise is powered by a combination of industry-leading and platform-exclusive reliability tools like intelligent trip routing and rider matching, in-app safety safeguards, and a community of professional rider-partners. Together, these help commuters navigate the gridlock in metro cities with greater confidence.
MOVE IT highlighted reliability features designed to help commuters get served faster, while supporting rider-partner productivity on the road. The platform is powered by GrabMaps and Navigation, which helps deliver accurate ETAs, smarter pick-up and drop-off points, and routing that adapts to real-time road conditions.
In a media interview in Cebu, Thursday, MOVE IT
recognized the role of the rider-partner and the community in reinforcing
everyday professionalism standards on the road, from compliance requirements
and protective gear to defensive driving and passenger courtesy.