LAPULAPU CITY -- Aboitiz InfraCapital Cebu Airport Corporation (ACAC), the operator of Mactan-Cebu International Airport (MCIA) convened tourism stakeholders and hotel executives in Cebu to a strategic tourism dialog on how to proactively address the potential impacts of the ongoing Middle East crisis.
“The aviation and tourism sectors are deeply intertwined. When global headwinds like surging jet fuel costs put pressure on our airline partners, our industry inevitably feels the impact. By aligning closely with our hotel partners, developing agile passenger scenarios, we are leveraging the same proactive management model that has driven success across our other gateways. True resilience is built through transparent collaboration and continuous investment in the facilities that matter most to our passengers,” said Athanasios Titonis, CEO of Aboitiz InfraCapital Operating Airports, in his opening message.
The strategic meeting focused on safeguarding Cebu’s tourism through collaboration, scenario planning, and leveraging new market opportunities amidst the on-going crisis. Several hotel general managers and industry leaders such as bai Hotel, Shangri-la Mactan Cebu, Tambuli Seaside Resort and Spa, Crimson Resort and Spa Mactan, Mercure Mactan Cebu, Savoy Hotel Mactan Newtown, Nustar Resort and Casino, Jpark Island Resort and Waterpark Mactan and other industry partners attended the dialog to help address the pressing reality of rising global jet fuel prices.
The dialog centered on how the industry can prepare and work together to manage external pressures like how jet fuel can trigger an increase in fares and can impact passenger traffic and demand. ACAC shared that if the current global situation persists, travel demand is expected to be challenged from early June onwards.
The ACAC team said that the dialog wanted to ensure that every strategic improvement at the airport level resonates across the entire tourism value chain, creating a unified voice for regional growth and resilience.
Looking forward, MCIA is also strategically eyeing the expansion of new, untapped frontiers, with active discussions underway to bridge direct connectivity of other new emerging markets to Cebu. MCIA reaffirms its commitment to being more than just an airport facility, but a vital economic engine and a dedicated partner to the entire Cebuano tourism ecosystem.
Aboitiz InfraCapital said that the same
dialogue setup are organized in the coming weeks at the Laguindingan
International Airport in Laguindingan, Misamis Oriental and Bohol-Panglao
International Airport in Panglao, Bohol, to ensure industry readiness and
cooperation to address any industry challenges in the future. (Photos: MCIA/Google Images)