CEBU CITY -- A year after a major earthquake
tested its foundations, Cebu is set to rise on the regional stage as it hosts
key events for the ASEAN Summit 2026, with the “Queen City of the South”
positioning itself as proof that beauty, business, and resilience can thrive
together.
The Cebu Provincial government, the cities of
Cebu , Mandaue and Lapu-lapu, national agencies and the Cebu Chamber of
Commerce and Industry (CCCI) are aligning to welcome ASEAN ministers,
investors, and dignitaries in the first quarter of 2026.
While Manila remains the main summit venue,
Cebu hosts high-level meetings on trade, creative industries, disaster
resilience, and MSME development — sectors where the province has both
expertise and a story to tell.
Cebu’s hosting comes just over a year after a
strong quake in late 2025 shook parts of Central Visayas, damaging heritage
structures and temporarily disrupting business in downtown Cebu City and parts
of the south. But local leaders say the recovery has become part of Cebu’s
pitch-- “As beautiful as ever” after the quake.
“ASEAN
will see that the Queen City of the South is as beautiful as ever — and
stronger. We rebuilt schools, churches,
and markets faster because government and private sector moved as one. That’s
the Cebuano spirit we want ASEAN to experience,” said Cebu City Mayor Nestor
Archival.
Engineers and urban planners from Japan and
Singapore who assisted in post-quake retrofitting will join a resilience forum
during the Cebu leg. Delegates are set
to tour the newly reinforced Basilica Minore del Santo Niño, Fort San Pedro,
and upgraded port facilities at Cebu International Port — all symbols of a city
that preserved heritage while modernizing.
Cebu’s
might: Trade, tech, and creatives
Under the theme “ASEAN: Connected, Resilient,
Creative,” Cebu’s agenda leans into its economic strengths. The province
contributes roughly six percent to national GDP and anchors the Visayas trade
corridor.
Trade and logistics: With Cebu International
Container Port (CICP) expansion and the Metro Cebu Expressway gaining ground,
Cebu will showcase itself as a transshipment hub. A ministerial meeting on
ASEAN supply chain integration is slated at NUSTAR Convention Center.
Creative industries: Home to game development
studios, animators, and BPO-backed design firms, Cebu will host the ASEAN
Creative Economy Dialogue that aims to position Cebuano talent as the region’s
go-to for outsourcing and original IP.
“From
furniture to film, Cebu creates,” said CCCI President, Regan Rex King.
MSMEs and tourism: Post-quake tourism rebounded
to 95% of pre-quake arrivals by Q4 2025, driven by Mactan-Cebu International
Airport Terminal 2 and new direct flights. A showcase on “Disaster-Resilient Tourism”
will highlight how small resorts and tour operators bounced back, according to
DOT-7 regional director Gelena Impas.
Security,
infrastructure ready
The Philippine National Police Region (PNP-7)
and AFP Central Command confirmed full security deployment, citing Cebu’s track
record hosting APEC 2015 and ASEAN 2017 meetings. Mactan-Cebu International
Airport (MCIA) has completed its ASEAN Fast Lane for delegates, while hotels
from SRP to Mactan have been accredited under DOT’s “ASEAN-Ready” program.
Road upgrades along S. Osmeña Blvd. and the
Cebu-Cordova Link Expressway (CCLEX) will ease delegate movement. “We’ve
stress-tested our traffic and emergency response systems since the quake. We’re
ready,” said Office of Civil Defense (OCD-7) regional director, Joel Mamon.
For Cebuano business leaders, the summit is
more than pageantry. The Philippines is pushing to cut its $2.3-billion
pharmaceutical trade deficit and grow local manufacturing--goals where Cebu’s
PEZA zones and planned “Pharmazones” play a role. ASEAN meetings here will also tackle
healthcare supply chains, a nod to lessons from both the pandemic and the 2025
quake.
“Hosting ASEAN is Cebu’s chance to show we’re
not just a tourist spot. We’re a manufacturing base, a creative hub, and a
model for bouncing back,” said a Cebuano businessman.
“We are capable,” said Cebu governor Pamela
Baricuatro emphasizing the importance of cooperation among government agencies,
local government units, and the public in demonstrating Cebu’s capability as an
international host.
Asked what to showcase to ASEAN delegates,
Baricuatro cited lechon as a top choice, saying it reflects the province’s rich
food heritage and hospitality, while Cebu City Mayor Nestor Archival cited “Security
remains the top priority,” adding that maintaining cleanliness and smooth
traffic flow is equally crucial.
Archival has ordered a massive cleanup drive
and infrastructure improvements to present the city as a model of urban
discipline ahead of the ASEAN Tourism Forum. Mandaue City Mayor Thadeo Ouano
Jr. cited ongoing infrastructure upgrades, including road asphalting, improved
street lighting, and solar installations along key transit routes.
“This is a momentous event. Cebu is featured
among all the 82 provinces. Cebu has been chosen. That alone will inspire us to
do our best, and let’s be hospitable to our guests. If there are delegates,
give them a smile. Give them the warmest Cebuano welcome,” said the governor.
As banners go up along Osmeña Blvd. and
Sinulog-style welcome dances are rehearsed, Cebu’s message to ASEAN is clear:
The Queen City endured, rebuilt, and is ready to lead. The summit runs from in
Manila, with Cebu hosting key ASEAN 2026 meetings on May 5-9, including the
48th ASEAN Leaders’ Summit.
The International Media Center opens on May 5
at the Mactan World Museum. Over 10,200
security personnel mobilized and due to the Middle East oil crisis, 650
preparatory meetings went virtual to save costs. (Photos: MBCNewman/Google Images)