Cebu joins Yakult 10-Miler Trilogy Run with Manila and Davao

CEBU CITY—The 2026 edition of Yakult 10-Miler run features a three-city series with Davao, Manila and now Cebu to reinforce its stature as the premier, professionally managed nationwide road running event and it stands as one of the longest-running and most respected road races in the Philippines presented by Yakult Philippines, Inc. and organized by Hyvesports.

“The move aligns with the company’s core mission of promoting wellness among Filipinos.  As part of our mission, we really wanted to expand good health towards the Filipino society. So, it would be a good opportunity for us, not only to concentrate in one area, but to expand our horizons,” said Michael Eric Ong, Yakult Philippines, Vice-President, at the press conference, February 18, at Seda Central Bloc, Cebu City.

Ong bared that the long-term vision of the event goes beyond product presence, focusing instead on sustained community engagement and wellness-driven initiatives in key urban centers nationwide. “We wanted to maintain our commitment in promoting good health to the Filipinos.  Of course, as a part of our long-term goal is to be able to make sure that Yakult is available by the brand, not only by the brand, but as well as our product, as well as our activities in all key cities."

With the official tagline, “34 Years Strong, Where an Iconic Run Meets a Commitment to Live Well and Run Strong,” the nationwide road race continues to inspire Filipinos to embrace active living and preventive healthcare as foundations of overall well-being, Ong added.

Justine Cordero-Em, CEO, HyveSports told media that for 34 years, Yakult has consistently promoted physical fitness, gut health, and balanced daily habits, which are key pillars in Yakult’s philosophy of preventive healthcare and emphasized the deeper meaning behind the event’s presence in the Queen City of the South.

“The Yakult 10-Miler returns in 2026, celebrating over three decades of unwavering advocacy for health and fitness in the country. I think it's the heritage that we all belong to one community, one country. And at the end of the day, you are part of this legacy,” Em said.

The 2026 edition features a three-city run series with the following schedules: ‎Davao Leg is on July 12, 2026 at the Davao Global Township.  The Cebu Leg happens on August 23, at the SM Seaside City Cebu and the Manila Leg is on October 18 at the SM Mall of Asia Complex.

Flagship distances and registration rates include the following: 16KM at P1,250; 10KM at P950; 5KM at P650 and 3KM at P650. This makes the event inclusive and open to runners of all fitness levels. It welcomes everyone, from professional athletes to amateur runners, fitness enthusiasts, families, and first-time participants, Justine Em added.

Justine shared that Participants in 16km (10-Mile) category will receive a Singlet, 16km Finisher’s Shirt, 16km Finisher’s Medal, Mr. Yakult Plushie and sponsors freebies.

For Early bird registration is until January 31, regular registration is until April 30 and last chance starts May 1.  For inquiries/registration go to https://registration.yakult10miler.com/register/34th-yakult-10-miler-trilogy-cebu.

According to Yasuyuki Yufune, Yakult Philippines, Inc. Executive Vice president that the Yakult 10-Miler is a nationwide movement that encourages Filipinos to take proactive steps toward long-term wellness through proper nutrition, regular physical activity, and healthy lifestyle habits.

‎Anchored on Yakult’s Shirota-ism philosophy, the event underscores the importance of gut health as a cornerstone of overall wellness. By promoting running as an accessible and sustainable form of exercise, the race empowers individuals, families, and communities to build healthier routines together, Yufune said.

Meanwhile, HyveSports, a premier sports and events management company in the Philippines, ensures that each leg of the Yakult 10-Miler delivers a safe, world-class race experience through professional race management standards and innovative event execution.

‎ Hyvesports officials, Julius Em, President and Justine Cordero-Em, Chief Executive Officer, their presence reflects hands-on leadership and a shared dedication to excellence in sports event management and athlete experience.

“What sets this event apart from the rest is its longevity and steadfast commitment. You can see the commitment, not only to a healthier lifestyle, but really a commitment to stick to what they want, what they believe in and what they truly value,” Justine Em said.

For 34 years strong, the Yakult 10-Miler remains where Filipinos come together to live well and run strong. (Photos: MBCNewman)

 

 

 

 

 

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Cebu’s 11th International Travel Festival expects over 100 exhibitors this year

CEBU CITY – The International Travel Festival (ITF) marks its 11^th this year as the region's premier travel extravaganza and is expecting more than 100 exhibitors and 200 booths to showcase exclusive deals, packages and experiences from airlines, hotels, resorts, cruise lines, travel agencies, visa specialists and tourism boards, set to happen on March 13-15, 2026 at the Pacific Grand Ballroom of the Waterfront Cebu City Hotel.

“For over a decade, ITF has been the ultimate stage where wanderlusts meet opportunity, and this year promises to be its most dynamic edition yet. For three thrilling days, Cebu becomes the epicenter of global travel as over 100 exhibitors and nearly 200 booths showcase ITF 2026, where journeys begin, connections are made and dreams take flight,” said Thannya Pino, one of the ITF organizers, in her opening remarks at the media launch on February 18 at Radisson Blu Hotel, Cebu City.

Pino added that ITF was founded in 2014 and it has grown into the region’s premier consumer event, it is more than a festival, the ITF has become a movement, a platform that connects communities, fosters partnerships and positions Cebu as a gateway to global travel opportunities.

Riza Marie Macaibay of the Department of Tourism (DOT)-Region VII described the ITF as an event that aims to inspire travelers to explore diverse destinations and promote sustainable tourism and mentioned the importance of the ITF in telling stories of travel and its impact on the community.

“Continue to work towards your role in fostering partnerships and celebrates 11 years of operation, expressing confidence in your future. Your theme this year, “Dream, Go. Live” encourages travelers to explore new destinations and experience diverse cultures,” Macaibay added.

Signature programs of ITF

The Cebu Travel Exchange (CTX) on March 12, is now on its 8th edition of this business to business (B2B) networking event that brings together top tourism professionals to forge partnerships, spark collaborations and shape the future of travel, from 12:00 NN to 05:00 PM at the Atlantic Hall of the Waterfront Cebu City Hotel.

Tourism Students Day (TSD) on March 13-14, is a vibrant showcase of Cebu's brightest tourism and hospitality students featuring competitions in tour guiding, quiz bowls, cultural performances and more.

ITF Food City is “All Three Days” of gustatory feast, from Cebu’s crispy lechon to international favorites like pizza, ice cream, pastries.  “The ITF Food City is the passport to the comforts of home.  While pondering on the exclusive travel deals curated for you, we invite you to a warm space that celebrates the flavors Cebuanos turn to for joy, nostalgia and togetherness. A taste of home. A taste of the world,” organizers said.

The ITF Family Day on March 15 is a celebration of faith, fun and togetherness. On the last day of ITF, families are invited to gather for a special tradition—the ITF Family Day. This meaningful closing event begins with a Eucharistic celebration, offering a moment of thanksgiving and reflection for the journeys shared and the connections made, After the mass, the atmosphere shifts into pure joy and laughter with fun and activities for the little ones. (Photos: MBCNewman)

 

 

Miguu Expeditions entices Cebuanos to an African Safari

CEBU CITY -- Miguu Expeditions – Africa, a Tanzania-based safari company founded by Filipino and Tanzanian partners, Gordon Alan Joseph and Charles Mpanda borne out of a passion for adventure and photography, is a premier provider of safari adventures, enticing Filipinos, especially Cebuanos to a new appetite for unique travel adventures in Africa.

“This is the first time a Cebuano or a Filipinos invested in Tanzania, especially in the safari business. It all came from a love for adventure travel and a love for photography. if you're a photographer or even an Instagram photographer, you will love coming to some of the most one of the most beautiful places.  Love for nature, love for adventure, love for photography, and fall in love with Africa,” said Joseph at a side interview during the 3-day Cebu Travel Catalogue International expo, February 13-15 at Ayala Center Cebu.

According to Charles Mpanda, Miguu offers fun safari adventures that go beyond travel.  Miguu, in Swahili means “Feet” or “Steps” serving as a reminder that every great story starts when your feet touch the earth. It also means “Friends” in the Philippines, reflecting the bond that started the company—a connection to the Philippines.

The partnership started when Safari Expert Charles Mpanda met Dondi and Corinne Joseph-an adventurous. photography-loving couple-during a 2018 safari in the Serengeti.  Their friendship grew through years of safaris and shared photography. even through the pandemic, leading to the creation of Miguu Expeditions Ltd in 2023.

The team began curating experiences that go beyond simple travel by connecting guests to wildlife, culture, and purpose because Miguu focuses on supporting local communities across Tanzania, placing people at the heart of every fun-filled expedition.

Miguu wants to share the wonder of the ultimate safari experience with fellow Filipinos. In addition to Tanzania, Miguu now offers safaris and adventure trips in Uganda, Kenya, Madagascar, Ethiopia, Sri Lanka and Mongolia.

Explore exclusive 2026 and 2027 safari packages with Miguu Expeditions and learn about the annual Great Migration, the largest and most spectacular wildlife spectacle in the natural world. The Great Migration happens exclusively in the Serengeti in Tanzania. The Serengeti has been crowned the World’s Leading Safari Destination at the World Travel Awards 2025 (WTA) for the 5th time in a row.

Miguu offer various tour packages, including a seven-day safari for $3,000 and a 10-day package for $5,800, both excluding international airfare. The company specializes in personalized safaris, emphasizing small group sizes and high-quality photography opportunities.

Joseph highlighted the great migration in Tanzania, particularly the crossing of the Mara River in August and September. The company also organizes lodges and owns specialized safari vehicles, catering to a growing market with over a million annual visitors in Tanzania.

Mpanda mentioned that Miguu showcases the founders’ passion for photography and the desire to share these experiences with others.  The goal is to encourage people to choose nature and safari experiences over city travel, highlighting the unique and enriching experience of being in nature.

Joseph described the great migration in Tanzania, which involves two million wildebeests and zebras moving from the south to the north, with significant events like crossing rivers.  He detailed the different tour packages available, including a seven-day safari package for $3000 and a special package for the major crossing of the Mara River for $5800.

“The high season for the migration is August and September, which is reflected in the higher prices during these months. We organize tour packages with smaller groups, ideally 4-16 people to ensure a personalized and comfortable experience,” Joseph said.

He also mentioned the different levels of safari lodges and camps, from mobile camps to more luxurious options.  The company aims to provide a curated travel experience, with a focus on personalized service and small group sizes.

Mpanda, one of Tanzanias most respected safari specialists and wildlife guides, brings years of experience guiding travelers across the stunning national parks in Africa and Tanzania to ensure authentic and safe wildlife encounters. (Photos: MBCNewman)

Cebu Province inks MOA for medical scholarship, medicine residency training program

CEBU CITY – The Cebu Provincial Government with governor Pamela Baricuatro signed two landmark memorandum of agreements (MOAs) with the Cebu Normal University (CNU) in consortium with Vicente Sotto Memorial Medical Center (VSMMC) to establish the Provincial Medical Scholarship Program and a Practice-Based Family Medicine Residency Training Program that aims to build a sustainable and community-centered medical workforce across Capitol-run hospitals in Cebu.

“The agreements establish the forming a two-pronged strategy to produce new doctors while upgrading the competencies of those already serving in government hospitals.  For example, a student supported for four years will serve eight years in provincial public health offices or Capitol-run hospitals upon passing the Physician Licensure Examination,” Capitol Public Health Consultant Dr. Elisse Nicole Catalan told media during the Ato Ang Sugbo, Healthcare Heroes Appreciation Night” held on February 13, at the Capitol.

Dr. Catalan said that beginning academic year 2026–2027, the Provincial Government will fund additional scholarship slots, covering full tuition and other academic fees to expand scholarship opportunities for qualified but financially disadvantaged Cebuano medical students.

“The scholars will render two years of return service in Cebu Province for every year of scholarship received,” Catalan bared, adding that this is a strategic move to address physician shortages and reinforce hospital-based healthcare services for Cebu Province.

The Province will provide funding, assist in screening applicants, and coordinate return-service deployment. The academic consortium (CNU-VSMMC) will select scholars and monitor their academic performance.

The program directly addresses the long-standing challenge of physician distribution, particularly in geographically distant municipalities and underserved areas, while creating a structured pipeline of doctors committed to serving Cebu, Catalan added.

Residency Training for Provincial Doctors

The second MOA establishes a Practice-Based Family Medicine Residency Training Program for doctors assigned to Cebu Province’s provincial and district hospitals.  Accredited by the Philippine Academy of Family Physicians and implemented by Vicente Sotto Memorial Medical Center with oversight from the Department of Health Region VII, the program allows provincial doctors to undergo structured residency training while continuing hospital service, Dr. Catalan explained.

The training includes lectures, supervised clinical work, case discussions, and regular evaluations.   Governor Baricuatro said the Province will maintain salaries and benefits for participating physicians while ensuring compliance with training standards. VSMMC will design and oversee the curriculum.

Dr. Catalan noted that the program is designed to strengthen primary care capacity, improve chronic disease management, and bring specialist-level primary care expertise closer to communities, particularly in rural and island municipalities.

“This is a long-term investment in health system sustainability.  We are strengthening our pipeline of future physicians while upgrading the competencies of doctors already on the ground, ensuring that quality care is available across all levels of our provincial hospital network,” Dr. Catalan emphasized.

According to Catalan, the twin initiatives signal the Cebu Provincial Government’s commitment to institutionalizing durable solutions to physician shortages and improving service delivery across Cebu’s healthcare system.

With these agreements, Dr. Catalan said that Cebu Province adopts a comprehensive human resource development strategy, producing future doctors through scholarship support while simultaneously elevating the expertise of those already serving in government hospitals. (Photos: Google Images)

 

 

 

 

 

DSWD-7 launches Safer Internet Campaign 2026

CEBU CITY – The Department of Social Welfare and Development Field Office 7(DSWD FO7) launched the “Safer Internet Campaign 2026” highlighting responsible use of Artificial Intelligence (AI) on February 9 at the weekly Convocation program at the office.

“DSWD-7 is actively monitoring and responding to reports of Online Sexual Abuse or Exploitation of Children (OSAEC) and the proliferation of Child Sexual Abuse or Exploitation Materials (CSAEM). We continue to reinforce laws and intensify efforts to combat these issues. We also encourage parents to take an active role as the first protectors of their children in ensuring the safe and responsible use of the internet,” said DSWD-7 regional director Shalaine Lucero.

Lucero said that the office continues to strengthen the implementation of laws and policies that promote the responsible use of the internet to ensure the safety and protection of children in Central Visayas.  She emphasized the critical role of parents as the primary guardians in protecting their children from online dangers.

Lucero bared that Proclamation No. 417, s. 2018 declares the second Tuesday of February of every year as Safer Internet Day for Children in the Philippines. DSWD serves as the co-chairperson of the Inter-Agency Council Against Trafficking–Violence Against Women and Their Children (IACAT-VAWC-7) and as the chairperson of the Regional Council for the Welfare of Children (RCWC).

DSWD-7 Children Sector Focal Person Ligaya Dael said that month-long campaign highlights the importance of promoting a safer digital environment for children and strengthening awareness of online protection mechanisms with a series of webinar sessions on internet safety for children until February 26, which is the culmination of the campaign. (Photos: DSWD7/FB)

 

 

 

 

 

 

Baricuatro strengthens comprehensive healthcare systems for Cebu

CEBU CITY – Cebu governor Pamela Baricuatro advances and strengthens a comprehensive healthcare system for Cebu for a quality, accessible and compassionate care reaching even the most remote communities.

“Our goal is simple: no Cebuano should be left behind when it comes to health.  We are building a system that delivers care where people live, especially in areas that have long been underserved,” Baricuatro said.

The governor recognized that is both deeply personal and a vital public responsibility hence, must be prioritized and upgraded especially the district hospitals and rural health units across the province.  These improvements include enhanced medical equipment, expanded service capacity, and better support for frontline health workers ensuring that families no longer need to travel far for essential treatment.

She also strengthened access to affordable medicines, maternal and child care, and mental health services, areas that saw growing demand in the wake of the COVID-19 pandemic. Programs now focus not only on treatment, but on prevention, early detection, and community-based wellness initiatives shaped by lessons learned during the global health crisis.

For residents like Maria L., a mother from a coastal barangay in northern Cebu, the improvements are already life-changing. During her recent pregnancy, she was able to receive regular prenatal checkups at her local rural health unit services that previously required hours of travel.

“Before, we had to borrow money just to go to the city for checkups.  Now the care is here. I felt safer knowing someone was looking after me and my baby,” she shared.

Similarly, expanded mental health consultations have begun reaching young people and workers seeking support closer to home, reflecting the administration’s commitment to treating health holistically.

Baricuatro emphasized that strengthening healthcare is not just about infrastructure, but about restoring trust and dignity in public service.

“The pandemic taught us that resilience begins with a strong health system.  We are turning those lessons into lasting policies investing in facilities, people, and programs that will protect Cebu for generations,” the governor noted.

Through sustained investments, community partnerships, and patient-centered policies, Baricuatro is working to ensure that healthcare in Cebu is not only more responsive but more humane, inclusive, and within reach of every Cebuano. (Photos: Capitol PIO)

Baricuatro strengthens grassroots presence, inclusive governance

CEBU CITY – Cebu Governor Pamela Baricuatro champions an approach to leadership anchored on inclusivity, accessibility, and constant engagement with communities, ensuring that governance is shaped not from offices, but from the lived realities of Cebuanos across the province.

“Inclusive governance means listening first before acting.  The best policies come from the voices of our farmers, fisherfolk, women, youth, and grassroots sectors who understand their communities better than anyone else,” said Baricuatro, in one of her press conferences at Capitol.

The governor has since made it a priority to regularly visit far-flung barangays, island municipalities, and geographically isolated areas, bringing her presence on the ground allowing her to personally assess local conditions, respond to immediate concerns, and build direct relationships with community leaders and residents.

She bared that through listening tours, consultations, and community dialogues, she has institutionalized a participatory approach to policymaking to ensure that programs are based on real needs rather than assumptions.

These engagements have helped shape initiatives on livelihood support, disaster preparedness, access to basic services, and local economic development, she added and local stakeholders have welcomed the governor’s presence, noting that her visits signal a leadership style that values consultation over top-down directives.

“Makita gyud namo nga ang gobernador maminaw ug motubag sa among panginahanglan. Dili lang siya moanhi para sa seremonya—moanhi siya aron makig-istorya ug masabtan ang sitwasyon.” (We have seen that the governor listens and answers to our needs. She does not only come here for the ceremony, but she comes to really talk to us and understand our situation.) shared one community leader during a recent island consultation.

Baricuatro emphasized that inclusive governance is essential to building trust in public institutions and ensuring that development reaches every corner of Cebu.  “Our goal is simple: no community should feel forgotten.  When government is present at the grassroots, solutions become more responsive, more humane, and more sustainable,” she added.

The governor said that her administration continues to position participation, transparency, and community partnership at the heart of provincial leadership—strengthening a model of governance where every Cebuano has a voice in shaping the province’s future. (Photos: Capitol PIO/Pam Baricuatro-FB)