CEBU CITY – Klook, Asia's leading travel and experiences platform continues to push and encourage digitalization of travels both local and foreign and it “keeps looking” for more growth and expansion in Cebu and the nearby provinces as this place remains highly attractive for domestic and foreign investors and tourists.
"Cebu, the Queen City of the South, full of economic opportunities especially in the tourism sector, is one of the key markets for Klook in the Philippines," Klook Philippines Associate Director for Marketing, Ulla Sy-Roqueza said in a Klook Media Round Table on May 23 at The Pig & Palm restaurant at the Ayala Business Center, Cebu.
Roqueza bared that with the Department of Tourism (DOT) targeting 4.8 million foreign arrivals in 2023, Klook Philippines aims to connect foreign and domestic tourists alike to the many experiences that Cebu has to offer.
Klook believes that digitalization is key to the continued growth of the tourism industry, as so many things are now done online, Roqueza added that Klook continuously works hard to innovate and make the platform more accessible to consumers and merchants in Cebu.
Klook, via its web and mobile app, offers over 515,000 curated experiences and activities in 1,500 destinations that can be booked through its digital platform. Klook specializes in curating quality activities to inspire and enable more moments of joy for travelers anytime and anywhere.
With the goal to provide a seamless planning experience for vacations, Roqueza bared that Klook has created exclusive passes for key destinations that will allow travelers to discover and visit the best attractions.
These exclusive passes, which are currently available for Boracay, Singapore, Hong Kong, Tokyo, Bali, Seoul, Taipei, Paris, and etc. have been successful in exposing travelers to different attractions, and in the process, helped increase revenue for merchants in these areas.
According to Roqueza, Klook has been in the Philippines for five years now and is available in 21 cities with close to 600 experiences and activities ranging from accommodations, entertainment, dining, and transportation. For Filipino users, Klook has seen a growth of 55 percent in Q1 of 2023 as compared to the previous quarter.
What can Klook offer to Cebu travelers?
Given its success, Klook launches a Klook Cebu Pass that is available for both local and international travelers. With the Klook Cebu Pass, tourists can now access 14 exciting attractions from theme parks to day passes, that allow the travelers to create their own itinerary according to their own definition of joy and not have to worry about multiple entrance fees.
To continuously enable users to travel, Klook has a Content Kreator Program which enjoins content creators and tastemakers to share experiences via Klook. Roqueza shared that recently, popular Cebu-based influencer, Kryz Uy, and her family were in Singapore and shared all the various experiences they had with Klook, which in turn was received well by the general public.
Further to this, Klook is offering Cebu Special Promotions where Cebuanos are entitled to a 10 percent discount when they book experiences and attractions using the code CEBUSAVEI0 via the Klook website from May to August 31, 2023
Discover Klook and book travels and experiences
Earlier this year, Klook released the Klook Travel Pulse, a company-led study, to analyze consumer travel trends based on data gathered from app and website usage. The study revealed that 87 percent of Filipinos are eager to travel and 40 percent of them plan to splurge on their travels.
The top local destinations Klook users’ book for travel and experiences are Cebu, Boracay, Manila, Tagaytay, Clark, and Subic. Meanwhile, for international travel, Filipinos have shown interest in Singapore, Japan, and Hong Kong for their close proximity.
From discovering and onboarding more local merchants to aggressive promotions targeted to users in Cebu for both domestic and international products, Klook Philippines remains committed to uplifting local tourism by streamlining the process of connecting travelers with activities through the power of digitalization.
"The Philippines has a lot to offer, both for locals and foreign tourists, and Klook would like to do its part in propelling domestic travel by enjoining consumers and merchants alike to discover and showcase more of our country and create their own joy through Klook," Roqueza concluded.
Keep Looking via Klook. It is Asia's leading travel and experiences
platform that curates quality experiences from attractions, tours to local
transport and accommodation all around the world. Founded in 2014, Klook is
here to inspire and enable more moments of joy for travelers anytime, anywhere. (Photos: MBCNewman/Klook FB/Google Images)
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