International Travel Fair 2023 all set for March 24-26 at Ayala Mall

CEBU CITY – The International Travel Fair (ITF) 2023 is all set for March 24-26 at the Ayala Center Cebu with the theme, “Exactly What You Need” and is expecting more than 100 exhibitors from the airlines, hotels, resorts, tour and travel agencies, cruises, visa specialists, travel insurance, regional tourism boards and all other tourism and travel stakeholders bringing actual itineraries for the wanderlust in us.

In a media launch on March 2 at Seda Central Bloc, #MyEventology partner Stephanie Villahermosa said that this is the 8^th edition of the International Travel Fair, which is a consumer travel show that started in 2015 to inspire travelers and stakeholders alike to explore the country and beyond.

“I can feel that the revenge travel is here. We are expecting the enthusiasm of all to travel with the seasons of summer, spring, fall and winter.  That is why we boldly say: ITF 2023, is Exactly What You Need!” Villahermosa added.

She recalled that the ITF 2022 was a game changer.  It brought the spark the tourism industry needed to restart travel confidently after a global pandemic paralyzed travel. People started moving, making plans and slowly traveling within the country first then going further.

The ITF 202 had 56 exhibitors translated to 102 booths with close to 190,000-foot traffic visitors generating business receipts amounting to P82M. The Department of Tourism (DOT)-Central Visayas also showcased new circuits and programs with the first ever OUTDOOR7 forum at The Gallery section of the venue covering DIVE, sports, pilgrimage and culinary itineraries.

According to Villahermosa, the ITF sees repeat exhibitors year after year with the advantages they gained from their participation.  As for the new exhibitors, they quickly become fast friends with ITF and eager to secure booths at the exhibition area.

No marketing activity can match ITF with the right preparation, exceptional execution and responsible involvement of the organizers and partners. Indeed, the media launch at Seda Central Bloc recently attested to the enthusiasm of exhibitors, social media influencers and bloggers alike to move forward and discover exactly what they want for 2023.

Games, games, games and games to liven the ITF 2023 media launch... and the winners took home prizes galore like airline tickets,  GCs for dining and staycations at various hotels and resorts in Cebu, Boracay, Manila and Mindanao with the highlight prize of "Pera O Luggage?" with Carlo Olano choosing the contents of the luggage.  

Mark the dates, March 24-26 at Ayala Center Cebu for the much-awaited International Travel Fair 2023.  "Exactly What You Want!"