BMW launches the all-new BMW X1 in Cebu

CEBU CITY – BMW Cebu Autowelt, Inc., launched the all-new generation of the X1 with a sharper design and cutting-edge digitalization that is more appealing to the BMW lovers and enthusiasts in Cebu and in Central Visayas.

The new BMW X1, in its third generation was unveiled at its BMW showroom at Nivel Hills, Cebu City on March 28 to the delight of the prospective buyers.  The X1 boasts a more prominent design, superior spaciousness, and advanced digitalization to help define the forward-looking character of a true Sports Activity Vehicle (SAV) for the premium compact segment.

With its robust appearance and functional versatility, the new BMW X1 embodies an authentic experience of freedom and independence in day- to-day driving and on longer journeys. The interior’s progressive design and sophisticated ambience, and the much broader selection of standard equipment compared to the outgoing model, serve to underline its deeply embedded premium character.

The BMW X1 continues the success story it established since the release of the first generation of the vehicle in 2009 and since then, BMW X1 has garnered around 1.9 million units sold globally. It has a modern surface treatment, increased visual presence and robust looks in unmistakable BMW X model style.

The surface treatment, lines, and classy exterior design details of the BMW X1 display its Sports Activity Vehicle (SAV) identity more clearly than ever in its third model generation. Its Distinctive design features include the powerful proportions, almost square wheel arch contours and the signature BMW X model styling of the front and rear ends.

The upright front end of the new BMW X1 gives it a much greater sense of presence, with slim adaptive LED headlights, a large, almost square BMW kidney grille, X-shaped lines radiating out to the sides and eye-catching chrome strips in the lower air intake serving as its defining elements.

Expressively sculpted surfaces and a long roofline are the distinguishing features of the new model’s dynamically stretched silhouette. When viewed from the rear, the slim tailgate window, horizontal lines, striking LED lights and flared wheel arches produce the typical SAV look.

The robust aura of the new BMW X1 can be intensified to great effect with the specific design elements of the XLine model, which include stylistic underride protection. It comes with 18-inch alloy wheels in Star-spoke Style 865.

For more information, visit its showroom at BMW Cebu-Autowelt, Veteran’s Drive, Nivel Hills, Cebu City or call (032) 268 9888. (Photos: MBCNewman/BMW)