Branded residences to rise in Mactan with dev’t of Pullman Hotel & Residences

CEBU CITY – Branded residences soon to rise in Mactan with the signing of contract and partnership between Accor and TyTans Properties Development on February 26, at the Tambuli Grand Ballroom, for the development and management of the Pullman Mactan Cebu Hotel & Residences touted to become the world’s largest Pullman property.

C9 Hotelworks, a leading hospitality and real estate consultancy firm, has identified a rising trend towards branded residences in the Philippines with the Metro Manila market set to increase by 62 percent with over 2,300 new units in pipeline.

“This shift, which is attributed to attractive investment yields offered by management programs, coupled with a rising demand for residential-type units, is reshaping lifestyle preferences in the post-pandemic landscape. Hotel branded residences are redefining luxury living in the Philippines, and I expect this momentum to be sustained, driving the evolution of the country’s property market in the coming years,” Bill Barnett, Managing Director, C9Hotelworks said during the event.

C9 Hotelworks research shows a 105 percent increase in the pipeline, translating to an additional 5,599 units supplementing the current supply of 5,319 units. The Philippines branded residences market is experiencing a significant maturation, impacted by urbanization and a post-pandemic shift in lifestyle changes. The market is poised for a high level of growth.

This shift dovetails with the broader transition towards mixed-use developments that are focused to attract buyers with branded products at premium pricing points.  Geographically, the Philippines' branded residences market exhibits a pronounced contrast between urban and resort locations, the research read.

Urban areas, led by Metro Manila, overwhelmingly favor condominiums, while much of the new incoming supply in the Visayas and Palawan is mostly resort-based as part of a hospitality operation.

“This is a proud moment for our company. Pullman is one of the most iconic brands in the global travel industry, with a reputation for leading the premium hospitality segment.  This makes it the perfect partner for our landmark property, which is one of the largest of its kind in the Philippines – and indeed the world. We look forward to working with our esteemed partners at Accor as we bring this important project to life,” Gerard Tan, Chairman of Tytans Properties Development stated.

Garth Simmons, Chief Operating Officer of Accor, Asia commented that the Accor is delighted to partner with Tytans Properties Development on this project that demonstrates its confidence in and commitment to the promising potential of the Philippines.

Simmons added that Cebu City, with its distinctive blend of urban vibrancy and coastal charm, presents an ideal locale to cater to diverse markets.  Pullman Mactan Cebu Hotel & Residences will attract a wide variety of homeowners and guests, from leisure enthusiasts to corporate travelers seeking extended stays. This project is poised to redefine premium living and hospitality experiences in Cebu.

Accor, Tytans partnership world’s largest Pullman in Cebu

Accor and Tytans partnership will unveil world’s largest Pullman in Cebu with 1,100-key Pullman Mactan Cebu Hotel and Residences to open in 2028 capitalizing on the strength of the country’s hospitality sector.

 

The signing of the beachfront destination represents a milestone for mixed-use lifestyle real estate in the Philippines, as a new generation of integrated resorts emerges in Mactan, Cebu that is scheduled to start construction in 2025 and to welcome its first guests in 2028. 

According to Simmons, Pullman Mactan Cebu Hotel & Residences is being developed by Tytans Properties Development and will be managed by Accor, under the pioneering Pullman brand, renowned for its trendsetting concepts. Pullman offers the ultimate playground for modern travelers and today’s new entrepreneurs, blending immersive design with progressive hospitality to inspire minds and energize bodies.

The newly-build development features 200 stylish guest rooms and suites alongside 900 branded residences, making this the most significant branded residential community in the Philippines.

The development consists of three towers, each topped with a penthouse.  Guests and residents will enjoy state-of-the-art amenities and full-service facilities, including world-class restaurants, contemporary lounges, collaborative leisure zones and forward-thinking corporate spaces.

Following closely in the footsteps of the exceptionally well-received Pullman Residences in Singapore, set to open in 2024, Pullman Mactan Cebu Hotel & Residences is poised to set a new standard for branded residences in the Philippines, offering unparalleled living experiences.

Accor’s branded residential properties are supported by Accor One Living, the group’s industry-first, mixed-use platform focused on supporting the development and operation of branded residential communities.

Through Accor One Living, homeowners, guests, and partners are connected to Accor’s diverse ecosystem of brands, expertise, and solutions, fostering a continuous stream of new opportunities to live, work, and play.  Accor is the leading international hotel operator in the Philippines with an existing network of 12 hotels and resorts, and a committed pipeline of 15 properties across the country.

Accor currently operates over 150 Pullman properties globally with an additional 50+ properties in the brand’s development pipeline. With its extensive inventory, Pullman Mactan Cebu Hotel & Residences will provide a major boost to the brand’s footprint in Asia.

Signing of the largest branded residences project in the Philippines were Accor Vice President for Development Chris Cho, C9 Hotelworks Managing Director Bill Barnett, Tytans Properties Development Chairman Gerard Tan, Tytans Properties Development Board Member Congresswoman Daphne A. Lagon, Tytans Properties Development President Cong Sonny Lagon, Accor Chief Development Officer Asia Andrew Langdon, and Accor Director of Development Kash Salvador. (Photos: Accor/MBCNewman)