Gov’t approves 2 quick-win initiatives that PSAC recommends for tourism industry

MANILA – The government has implemented two of the quick-win initiatives originally proposed by the Private Sector Advisory Council (PSAC) for the tourism industry as it presented to the President updates on the implementations as well as additional strategic recommendations, both quick wins and short-term goals to drive demand and growth in Philippine tourism during PSAC’s meeting with the President on January 26.

This was Robinsons Land Corporation President and Chief Executive Officer (CEO) Frederick D. Go’s final PSAC meeting as Tourism Sector Lead, following his appointment as Presidential Adviser for Investment and Economic Affairs. Regarding his PSAC role, PA Frederick D. Go will be succeeded by JG Summit Holdings President and CEO Lance Y. Gokongwei.

“With pandemic-related travel restrictions lifted, we Filipinos are ready to showcase the Philippines as a world-class tourist destination. PSAC is in support of the administration’s tourism agenda, particularly in boosting infrastructure and systems that will support the many travelers looking to discover the unique beauty of our country,” Go said.

Looking back at the progress in the few short months since the initial meeting, the two executed quick-win initiatives based on PSAC recommendations were: (1) the implementation of Holiday Economics, and (2) the replacement of Philippine Coast Guard (PCG) military uniforms with inconspicuous clothing.

First, Holiday Economics means the moving of select holidays to the nearest Monday, thereby increasing the number of long weekends and promoting domestic tourism. On November 11, 2022, less than two months after the initial PSAC Tourism Sector meeting, Presidential Proclamation No. 90 was released declaring the regular holidays and special non-working holidays for the forthcoming year.

In 2023, there will be 10 identified long weekends that Filipinos can enjoy and take advantage of, re-discovering the wonders of the country in this climate of post-lockdown “revenge travel.”

Second, to recall, PCG personnel in military uniform were deployed at Ninoy Aquino International Airport (NAIA) during the height of the Covid-19 pandemic to assist in carrying out mandated controls and restrictions.

PSAC recommended replacing the uniforms with inconspicuous clothing to create a positive and welcoming atmosphere for travelers and visitors. In November, the uniforms were replaced with regular attire, and, to date, there are no more PCG personnel deployed at NAIA.

 Considering the success of the quick-win initiatives in jumpstarting the tourism industry, President Marcos accepted PSAC's additional quick-win recommendations based on private sector experience and expertise.

These focused on extending the Philippine e-Visa upon arrival (EVUA) program to Chinese and Indian nationals.

Furthermore, to encourage and increase tourism revenue through local shopping, which is the second largest spend of tourists, PSAC recommended the implementation of the VAT Refund Scheme for Tourists (VRST).

Currently, there are 69 countries that offer VRST, with the Philippines being the only major Asian country without such a scheme.  Both recommendations were accepted by the President, with government agencies already assigned to collaborate and study the most appropriate implementation plans.

The PSAC Tourism Sector also stressed the importance of the traveler experience, which would be improved through the integration of arrival and departure requirements in a single form, along with the automatic inclusion of travel tax in all airline tickets, and the removal of outdated advisories in aircraft and ports of entry.

Looking to establish foundations for a revitalized tourism industry beyond quick wins, PSAC consulted and collaborated with stakeholders to identify three short-term goals that would have far-reaching effects: the improvement of airport infrastructure and operations, the management of the national brand and image, and the promotion of tourism investments. (Photos: PSAC FB/RTVM)