Franchise Negosyo Roadshow kicks off at SM Seaside City Cebu

CEBU CITY —The Philippine Franchise Association (PFA) launches a nationwide Franchise Negosyo Roadshow, bringing its flagship regional event back to Cebu City--the Franchise Negosyo Visayas Expo 2026 from July 31 to August 1, 2026 at the Mountain Wing Atrium at SM Seaside City Cebu.

Unleash the inner boss as aspiring entrepreneurs and savvy investors across the Visayas are in for a game-changing weekend with the 2-day showcase entry is completely free and open to the public.

This is a One-Stop Shop for Business Opportunities, whether one is looking to leave the corporate grind, diversify an existing portfolio, or jumpstart an entrepreneurial journey, the expo brings legitimate, proven business concepts right to your doorstep.

"Franchising remains one of the most accessible and proven pathways to business ownership," said Steve Benitez, President of the Philippine Franchise Association (PFA) and founder of Bo's Coffee. "Through Franchise Negosyo Visayas Expo, we hope to open more doors for Filipinos who dream of building their own enterprise."  

The event features over 60 participating exhibitors, spanning a broad spectrum of industries—from popular food concepts and retail brands to essential services. Allied industry suppliers will also be on-site, offering complete setup solutions so attendees can walk away ready to launch.

Level Up with expert-led seminars

Beyond exploring top franchise brands, visitors can take advantage of practical educational sessions designed for every stage of business growth, Benetiz said.

5 Ways to Grow Your Profit, on July 31-- a practical, free session featuring Coach Camille Conanan, Business Coach at ActionCOACH Philippines. Attendees will discover actionable strategies to boost revenues, strengthen operations, and scale sustainably.  

How to Invest in the Right Franchise on July 31 – Aug 1--led by Noemi Ruiz, Operations Consultant at Francorp Philippines. This free seminar, paired with direct investment presentations, guides future franchisees in choosing the right brand and avoiding common pitfalls.  

How to Franchise Your Business on August 1, tailored for established homegrown business owners ready to replicate their success. This paid, deep-dive masterclass will take place at the nearby Summit Galleria Cebu.  

Skip the long registration queues at the venue by securing your pass online. Explore Brands. Browse participating exhibitors through the Digital Directory.  Register now via the PFA Event Page. (Photos: Google Images/FB Posts)