CEBU CITY -- Shopee Philippines brought its "Tatak Pinoy MSME Roadshow" to Cebuano MSME entrepreneurs on June 27 at the
Waterfront Hotel under the local leg branded as “Shopee Tambai.”
Pinoy Roadshow trains Cebuano MSMEs for digital growth, gathering MSMEs, first-time sellers, and local government partners for a day of hands-on e-commerce skills training, export opportunities, and scale-up support to help Visayas sellers start, grow, and scale online.
“Tatabai” or tambay meets bai--a Cebuano term used to make the national program feel local. Shopee said the roadshow is designed to meet MSMEs where they are, especially in regions with limited access to digital training.
The Cebu leg follows Shopee’s nationwide push that has already trained more than 700 MSMEs across 10 cities since 2025 with earlier stops in Mandaluyong, Bacolod, and other VisMin areas.
Participants received practical sessions on the same curriculum used in the Tatak Pinoy program that include Online store setup on Shopee; Digital marketing and how to boost product visibility; Order fulfillments and logistics; Customer engagement and CX best practices; Data analytics to track sales performance.
Shopee Philippines Head of Commercial, Jack Ng said the goal is to give entrepreneurs real, practical skills that can help them build businesses and improve their quality of life. Organizers highlighted two other Tatak Pinoy pillars available to Cebu sellers.
Tatak Pinoy International-- Shopee has supported nearly 200,000 local sellers and enabled the sale of over 22 million Filipino-made products overseas, giving Cebuano brands a pathway to export.
Sibol Accelerator Program SAP-- For high-potential sellers ready to scale. The 6-month program includes mentorship from Shopee experts, custom growth plans, and milestone incentives. A pilot batch of 20 sellers was onboarded in Q4 2025.
The Roadshow is done in partnership with local government units and the Department of Trade and Industry (DTI) to bring training directly to communities. Shopee noted that over the last 10 years in the Philippines, it has invested nearly 100,000 hours in training and upskilling MSMEs nationwide as part of its commitment to digital inclusion, Ng said.
Cebu is a key hub for homegrown brands in crafts, food, fashion, and home products. With e-commerce adoption rising in the Visayas, Shopee said the Waterfront Hotel session aims to unlock the untapped potential of regional businesses.
“In short, Shopee Tambai means Tambay + Bai is a community-style training that gives Cebuano MSMEs the tools to go from small shop to online-first business, with a chance to sell not just in the Philippines, but abroad,” Ng added.
Shopee encourages Cebuano MSMEs interested
sellers to register for future Tatak Pinoy Roadshow legs or apply for Sibol
through the Shopee Seller Center. (Photos: MBCNewman/Google Images)
No comments:
Post a Comment