CEBU CITY—The 2026 edition of Yakult 10-Miler
run features a three-city series with Davao, Manila and now Cebu to reinforce
its stature as the premier, professionally managed nationwide road running
event and it stands as one
of the longest-running and most respected road races in the Philippines presented
by Yakult Philippines, Inc. and organized by Hyvesports.
“The move aligns with the company’s core mission of promoting wellness among Filipinos. As part of our mission, we really wanted to expand good health towards the Filipino society. So, it would be a good opportunity for us, not only to concentrate in one area, but to expand our horizons,” said Michael Eric Ong, Yakult Philippines, Vice-President, at the press conference, February 18, at Seda Central Bloc, Cebu City.
Ong bared that the long-term vision of the event goes beyond product presence, focusing instead on sustained community engagement and wellness-driven initiatives in key urban centers nationwide. “We wanted to maintain our commitment in promoting good health to the Filipinos. Of course, as a part of our long-term goal is to be able to make sure that Yakult is available by the brand, not only by the brand, but as well as our product, as well as our activities in all key cities."
With the official tagline, “34 Years Strong, Where an Iconic Run Meets a Commitment to Live Well and Run Strong,” the nationwide road race continues to inspire Filipinos to embrace active living and preventive healthcare as foundations of overall well-being, Ong added.
Justine Cordero-Em, CEO, HyveSports told media that for 34 years, Yakult has consistently promoted physical fitness, gut health, and balanced daily habits, which are key pillars in Yakult’s philosophy of preventive healthcare and emphasized the deeper meaning behind the event’s presence in the Queen City of the South.
“The Yakult 10-Miler returns in 2026, celebrating over three decades of unwavering advocacy for health and fitness in the country. I think it's the heritage that we all belong to one community, one country. And at the end of the day, you are part of this legacy,” Em said.
The 2026 edition features a three-city
run series with the following schedules: Davao Leg is on July 12, 2026 at the
Davao Global Township. The Cebu Leg
happens on August 23, at the SM Seaside City Cebu and the Manila Leg is on
October 18 at the SM Mall of Asia Complex.
Flagship distances and registration
rates include the following: 16KM at P1,250; 10KM at P950; 5KM at P650 and 3KM at
P650. This makes the event inclusive and open to runners of all fitness levels.
It welcomes everyone, from professional athletes to amateur runners, fitness
enthusiasts, families, and first-time participants, Justine Em added.
Justine shared that Participants in 16km
(10-Mile) category will receive a Singlet, 16km Finisher’s Shirt, 16km
Finisher’s Medal, Mr. Yakult Plushie and sponsors freebies.
For Early bird registration is until January 31, regular registration is until April 30 and last chance starts May 1. For inquiries/registration go to https://registration.yakult10miler.com/register/34th-yakult-10-miler-trilogy-cebu.
According to Yasuyuki Yufune, Yakult
Philippines, Inc. Executive Vice president that the Yakult 10-Miler is a
nationwide movement that encourages Filipinos to take proactive steps toward
long-term wellness through proper nutrition, regular physical activity, and
healthy lifestyle habits.
Anchored on Yakult’s Shirota-ism
philosophy, the event underscores the importance of gut health as a cornerstone
of overall wellness. By promoting running as an accessible and sustainable form
of exercise, the race empowers individuals, families, and communities to build
healthier routines together, Yufune said.
Meanwhile, HyveSports, a premier sports and
events management company in the Philippines, ensures that each leg of the
Yakult 10-Miler delivers a safe, world-class race experience through
professional race management standards and innovative event execution.
Hyvesports officials, Julius Em,
President and Justine Cordero-Em, Chief Executive Officer, their presence
reflects hands-on leadership and a shared dedication to excellence in sports
event management and athlete experience.
“What sets this event apart from the rest is its longevity and steadfast commitment. You can see the commitment, not only to a healthier lifestyle, but really a commitment to stick to what they want, what they believe in and what they truly value,” Justine Em said.
For 34 years strong, the Yakult 10-Miler
remains where Filipinos come together to live well and run strong. (Photos: MBCNewman)
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