Cebu’s travel/tours industry to mount a travel catalog int’l expo on Feb 13-15

CEBU CITY – The Cebu Travel and Tours Association (CTTA) is set to mount its 10^th Cebu Travel Catalog International (CTCI) on February 13-15, 2026 at Ayala Center Cebu, Cebu City with the theme, “Wander Beyond Borders” to celebrate 10 years of endless journey and recognized as Cebu’s premier travel and tourism exhibition that continues to serve as a growing platform for collaboration and global engagement within the industry.

“CTCI has grown because of ten years of shared journeys, strong partnerships, and a collective passion for travel. Our milestone reminds us of how far we have come together.  This year’s 3-day event gathers over 73 exhibitors of local and international tourism stakeholders, travel brands, destination partners, and travel enthusiasts in a dynamic showcase of experiences and opportunities shaping today’s travel landscape,” CTTA President, Alan Carvajal said in his opening message.

Carvajal shared that over the past decade, CTCI has evolved from a regional travel showcase into a trusted industry platform that connects destinations, businesses, and travelers. It has played a key role in promoting Cebu as a gateway to the Philippines while strengthening international tourism linkages.

Carvajal highlights the success of CCTI in strengthening domestic tourism, particularly in Cebu. The expo has become a significant event for top-notch resorts and hotels to offer their best packages and room rates.  He estimates foot traffic at the exhibition area of more than 5,000 to 15,000 for the 3-day event.

CTTA Vice-President and CTCI 2026 Chair, Angelita Dy described how the expo attracts families and promotes travel, even if they don't have initial plans adding that airlines offer very low airfares, which are shared with travel agents.  More than 30 hotels and resorts to showcase vouchers for hotels stay, day breakfast meals, and other promos.  Travel insurance companies also offer low rates on travel insurances, and banks provide credit card offers and other financial services.

“As we celebrate ten years of Endless Journeys, CTCI 2026 reaffirms its commitment to building global connections and inspiring travel experiences that go beyond borders.  This year’s theme, “Wander Beyond Borders,” reflects the evolution of both travel and CTCI itself, encouraging exploration beyond familiar routes and traditional perspectives,” Dy said.

Tourism boards such as the Hong Kong Tourism Board and the Korea Tourism Organization are showcasing destinations and travel programs while leading hotels and leisure destinations are also featured such as NUSTAR Resort Cebu, Jpark Island Resort and Waterpark Mactan, Crimson Resort and Spa Mactan, Radisson Red Cebu, Mövenpick Hotel Mactan Island Cebu, and Cebu Safari and Adventure Park, among others.

Travel agencies, banks, insurance providers, and tourism service companies further reinforce the breadth and scale of the exhibition.  Japan and Korea as top destinations from the previous year, with Vietnam are expected to join this year.  Taiwan reports Filipino tourists as the number one arrival for the year in their country.

Cebu Alliance of Tour Operations Specialists (CATOS) president, Alice Queblatin acknowledged the support from the various tourism industry stakeholders and partners contribute to strengthening tourism collaboration across borders.

Queblatin shared that the rise of Bohol, Palawan and Siargao as popular destinations are due to the direct flights to these places, contributing to their growths.  She also mentioned expo’s role in promoting adventure tourism and the last frontier in the Philippines.

Queblatin added that India is a major market for outbound travelers, highlighting its large volume of travelers connected to the Philippines, there is a direct connection between India and the Philippines through various airlines. 

She also mentioned the development of a new market, Australia, with direct inbound flights into Cebu, indicating a growing market. “There is growing Muslim tourists in the region hence, the need for Muslim-friendly restaurants to accommodate the increasing number of Muslim travelers,” Queblatin noted. (Photos: MBCNewman)