Cebu biz prepares agenda for Tokyo Trade Mission

CEBU CITY – The Cebu Chamber of Commerce and Industry (CCCI) is preparing its talking agenda for the Tokyo Trade Mission scheduled for February 25–27, 2026 focusing on Disaster Resilience, healthcare innovation, and sustainable urban development.

According to CCCI that these initiatives align with Cebu’s ongoing efforts to strengthen urban resilience, climate adaptation, and healthcare systems. Recent flooding events in the region highlighted the need for a comprehensive flood control infrastructure, proactive disaster preparedness, and resilient urban planning.

Healthcare on the other hand remains a priority, particularly in supporting disaster response and community resilience. Access to quality medical services, emergency response systems, and durable healthcare infrastructure is essential for protecting lives and enabling frontline workers to perform effectively during emergencies, CCCI added.

CCCI bared that Japan was selected as a strategic learning partner due to its extensive experience in managing natural hazards such as typhoons, floods, and earthquakes. “Through sustained investments in flood control infrastructure, smart city development, and advanced healthcare systems, Japan has developed models that offer practical lessons for Cebu’s development objectives."

The Tokyo Trade Mission enables participants to participate in Care Show Japan 2026, Asia’s leading healthcare exhibition that explore healthcare innovation, elderly care solutions, digital health technologies, and workforce development.

It also helps CCCI participants to engage with NTT Urban Development to gain insights into transit-oriented development, mixed-use projects, digital infrastructure, and resilient urban planning; and visit major flood control facilities, including the Shibuya Station Underground Tank and the Kanda / Loop 7 Underground Regulating Reservoir, to study large-scale urban flood management and disaster risk reduction systems.

Twenty participants representing various sectors of the Cebu business community gathered inputs and feedbacks that will be incorporated into the final mission program agenda to ensure alignment with local priorities and maximize actionable outcomes.

Cebu Landmaster Inc., a progressive property/estate developer in the country hosted the session on January 7 at the Wave Towers, IT Park, Cebu City that highlighted the collaboration with key partners to advance Cebu’s long-term economic and urban development goals. (Photos: CCCI)