CEBU CITY – Converge ICT Solutions Inc (Converge) launched its most affordable segment-defining product-- BIDA Fiber plan at Don Vicente Rama Memorial Elementary School in Barangay Basak, San Nicolas, Cebu City on September 30, aiming to capture the mass market that needs fast and reliable internet but prefers a monthly subscription over a prepaid service.
“We are thrilled to be able to cater to a new market with the most affordable fiber postpaid plan in the market which we are calling BIDA Fiber. For the price of P888, one household can enjoy unlimited data for a month, with speeds of up to 35 Mbps,” Uy said during the launching.
BIDA subscribers also get complimentary BlastTV access. Offered as a free Value-Added Service (VAS) under the company’s first-in-the-market “Watch Now, Pay Zero” initiative, BlastTV is a streaming television service designed to elevate entertainment, lifestyle, and sports viewing experiences for all Converge subscribers.
BIDA Fiber is being sold through community retailer partners, same as the S2S product, and so far, BIDA has made inroads in Central Luzon, being the top-served region.
For the rest of the year, Converge is looking to deepen BIDA’s reach into metro cities such as Pasay, San Juan, Mandaluyong, Taguig and others. BIDA will further expand in North and South Luzon, as well as Visayas and Mindanao. BIDA is currently present in 588 cities and municipalities across the country.
“Our pivot into the broad mass market segments, along with the prepaid product of S2S, means our network is ready to take on the pent-up demand coming from this broader market. We have 6.1 million fiber ports rolled out to accommodate this demand,” Converge Chief Operations Officer Jesus Romero noted.
As of the second half of 2023, Converge 1.97
million subscribers. While the bulk of the fiber internet provider’s
residential subscribers are still in the postpaid segment, its prepaid
subscriber base is steadily growing at a brisk pace, Uy bared. (Photos: Converge)
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