CEBU CITY – A UK-based International Finance, a highly regarded global business and finance magazine recognized CitySavings as the “Most Innovative Savings Bank - Philippines” at the International Finance Awards 2022 in Dubai this year, for the bank’s straightforward banking and easy and user-friendly services.
City Savings Bank, Inc. (CitySavings), UnionBank’s thrift arm welcomed this win to solidify its position as the country's leading digital mass market bank. “We remain steadfast in our commitment to serving our customers and communities to make banking simple for them,” CitySavings President and CEO Lorenzo Ocampo, remarked.
City Savings Bank provides simple solutions to one's banking needs thanks to its digital innovations and the Bank also has a chatbot called Talk to Maria, which played a crucial role in helping their customers during the COVID-19 pandemic, the International Finance noted.
Aligned with its purpose of elevating
communities through financial inclusion, CitySavings has expanded its loan
portfolio. While maintaining its lead as the preferred teachers’ bank, it also
offers pension, motorcycle, company employee, and government salary loans, the
bank bared.
CitySavings is also at the forefront of providing innovative solutions for its customers which include its Visa Debit Card that enables customers to transact online conveniently, and its Talk to Maria chatbot, which provides customer service 24/7.
With the appointment of UnionBank’s Chief
Technology and Operations Officer and Chief Transformation Officer, Henry Aguda
as its new Chairman of the Board, CitySavings is poised to expand its digital
transformation initiatives driven by data science and artificial intelligence
(AI).
It is piloting AI-driven solutions designed to improve customer relevance to avail of loans and enhance its credit scoring model for loan processing.
“On behalf of all CitySavings Bankers, I humbly accept this international recognition. Thank you, International Finance, for your trust. This award is a testament to our dedication to customers and our advocacy to elevate the lives of our clients through relevant digital solutions,” Ocampo said.
The International Finance Awards recognizes the
most outstanding and innovative companies, predominantly from the Middle East,
Asia, Europe, and Africa. C-level executives and senior management
representatives in finance, banking, asset management, brokerage, insurance,
energy, oil and gas, logistics, and utilities participate in the awards. (Photos: CitySavings/FB/Google Images)
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