MINERVA BC NEWMAN
CEBU CITY – The creative entertainment industry
sector and its stakeholders noted that Cebu could be the next creative
entertainment hub in the country and is expected to achieve P500 million annual
revenue in the next two years and over P30 billion by 2030.
According to Mario Panganiban, a trustee of the
Cebu Chamber of Commerce and Industry (CCCI) and president of Toon City Academy
in Cebu that creativity is in the DNA of Cebuanos and Cebu has a vibrant
creative entertainment subsector, including radio dramas, Visayan-language
movies and music, among others.
“We are naturally creative. We like to
entertain. We like to perform,” he shared this during the virtual launching of
the Creative Entertainment Week (CEW) on Sept. 27 as among the activities of
the 2021 Cebu Business Month (CBM), an annual event organized by CCCI.
Panganiban cited as an example the holding of
the Cebu Pop Music Festival, which had generated original Visayan songs in
1981; there were also Visayan language drama series aired over the radio, a
popular entertainment at the time and he recalled that Cebu had been making
films in the 1960s.
He added that Cebu and other areas in the
Visayas and Mindanao had a very prolific comics industry published in the local
language.
“After realizing that we are behind and we have
big potential, we have to push the creative entertainment sector and that’s the
reason we have the Creative Entertainment Week (CEW). When we really look at
the global figure, even Manila, we’re getting to be behind in a field where we
have a natural advantage,” Panganiban pointed out.
Need to
develop animation and gaming industries in Cebu
Meanwhile Animation Council of the Philippines
Inc. (ACPI) president Juan Miguel del Rosario revealed that while the global
value of animation is $270 billion, the Philippines only accounts for between
$20 million to $30 million in revenues as of 2020.
“Our hope is ultimately that by 2030 the
Philippines will be a premier destination of animation in Southeast Asia,
adding that ACPI wants to make Cebu a major provider of animation in the
Philippines,” as Del Rosario noted that there are existing creative businesses
in Cebu that are very successful and global.He said that the country’s animation industry
has registered 5.5 percent growth per year with five major studios supplying 75
percent of the country's total revenues. The Philippines services Japan,
Germany, United Kingdom, France, United States and Canada.
The gaming industry is another huge creative
sector, according to James Lo, president of Game Developers Association of the
Philippines (GDAP) that country’s game companies have been involved in the
creation of high-quality games.
“If you’re familiar with Playstation or the
Xbox or the Nintendo Switch, and so on, these are what we call consoles. We
call them the category of Triple A and basically the best of the best. I
proudly announce that a lot of our game companies that are focused on animation
and game assets, they actually provide all of these,” Lo revealed.
A number of games that are played on the
different consoles, some of those games are actually the art assets, the
environment, maps, the characters, the animations, effects are actually done
here in the Philippines, Lo said.
Lo bared that in 2020, the global games market
reached $86.3 billion for Mobile Devices and P37.4 billion for personal
computers. Of this amount, Asia Pacific
share is at $74.8 billion while Filipinos spending on games reached $572
million.
“There are many, many opportunities in the game
industry and I am happy to sit down with you and talk about all these
opportunities,” Lo stated.
Panganiban noted that these targets and
developments for Cebu’s creative entertainment industry as the next economic
driver can be achieved with the support of the Creative Industries Development
bill, the City of Cebu, and the support of partners such as the Animation
Council of the Philippines Inc. (ACPI), the Creative Content Creators
Association of the Philippines (SIKAP), Game Developers Association of the
Philippines (GDAP), Film Development Council of the Philippines, Cultural
Center of the Philippines, and other government agencies.
CCCI Immediate Past President Virgilio Espeleta
believes that CEW paves the way for the Cebuanos to perceive shared challenges
within the creative sectors, and to ponder on the best strategies that CCCI and
other sectors can adopt in proactively finding support, programs, and
interventions for the artists.
Espelita said that CEW is an exceptional
example of collaboration and cooperation of the business community, the
government, private sectors and organizations can work as one under one goal to
support our artisans. (Photos: Google Images)