18th Sinulog Fiesta Fair now at SM Seaside, January 17-29

CEBU CTY – The 18^th Sinulog Fiesta fair is now at the Seaview Wing Atrium, SM Seaside City Cebu mounted by the Department of Trade and Industry (DTI)-Cebu, in collaboration with SM Supermalls, SM Seaside City Cebu and Paglaum South Events Management Services from January 17 to 29, 2024.

The Sinulog Fiesta Fair is an annual exhibition and selling event designed to address the market development needs of micro, small, and medium enterprises (MSMEs). It offers a prominent commercial venue and shopping platform for these businesses to showcase their creatively crafted, high-quality, and affordable products, spanning both food and non-food items

DTI-7 regional director Ma. Elena Arbon, in her opening remarks said that the MSME exhibitors are beneficiaries of the DTI SME Development programs, including the One Town One Product (OTOP), Kapatid-Mentor Me (KMME), Shared Service Facilities (SSF) and other services.

“The fair showcases the newest product designs and innovative prototypes developed by MSMEs under the OTOP Program, focusing on product development, innovation, marketing, design, packaging, service processes, and market access,” Arbon added.

The fair features the participation of 48 diverse MSMEs from the province of Cebu, exhibitors from Davao, Cagayan de Oro, Iloilo, Negros Oriental, Palawan, and Quezon. This diverse representation contributes to the dynamic and vibrant atmosphere of the trade fair featuring product sectors that include housewares and home decors, fashion accessories, footwear, processed food/processed fruit & nuts (PFN), cacao, coffee, and coconut.

Cebu City Planning Office Department Head Ar. Joseph Michael Espina assured the MSMEs of the continued support from the Cebu City Government particularly emerging creatives, aligning with the vision to transform the city into a creative hub following its UNESCO City of Design designation.

SM Seaside City Mall Manager John Bryan Tan on the other hand, extends the commitment of SM Seaside City Cebu and its supermalls management to actively participate in more trade fairs that bolster local entrepreneurship.

The Sinulog Fiesta Fair 2024 promises to be a showcase of innovation, creativity, and entrepreneurship, providing patrons with an opportunity to discover and support local businesses while immersing themselves in the festive ambiance of the event.

Present during the opening program were DTI7 Regional Director Ma. Elena Arbon, DTI7 Assistant Regional Director Hope Melgar, DTI Cebu Provincial Director Rose Mae Quiñanola, Cebu City Planning Office Department Head Ar. Joseph Michael Espina, and SM Seaside City Mall Manager John Bryan Tan, who led the ribbon-cutting ceremony. (Photos: DTI-7/Kyle)