CEBU CITY – An award-winning educational radio program dedicated to helping lower-income households build, repair, and renovate safe, more secure, and more affordable houses, is back on air for its season 4 at DYLA-909 kHz, starting on May 16 and every Saturday thereafter from 9:00 AM to 10:00 AM.
The radio program is produced and hosted by four architects: Architects Robert Malayao and Nheil Crisostomo of Bottega 8290; Ar. Ana Karmela Po of Po & Partners; and Ar. Edmund Samson of EDSAArchitects, to empower lower-income households with practical knowledge on safe, secure, and affordable home construction.
“The radio program aims to make practical, community-relevant knowledge more accessible to Filipino households and listeners across Cebu and beyond. The program was an offshoot of the pandemic and other calamities that hit the Visayas. We started it in 2021 to supplement government efforts post-calamities,” shared Architect Robert Malayao at the press conference launching of Season 4, May 12 at Golden Prince Hotel with members of the Cebu Online News Press Corps (CONPC).
Malayao bared that government at that time provided hardware and vouchers for rebuilding homes devastated by typhoons and earthquakes, focusing on low-income areas and professional construction guidance.
The program is managed by the Builder Center for Innovation and Shelter, involving architects and radio programs to guide proper construction. The goal is to help professionals and low-income communities with construction and repair efforts, Malayao added.
Since its launch, ‘Pulido: Arkitekto, Tambagi Ko!’ has steadily grown into one of Cebu’s notable educational radio programs. In 2022, it was recognized as the “Best Educational Radio Program” in the 20th Cebu Archdiocese Mass Media Awards (CAMMA), affirming its role in making learning accessible through a blend of radio and social media, shared Arch.Nheil Crisostomo.
Crisostomo said that across its past seasons, the program has reached approximately 1.4 million listeners through DYLA-radio broadcast, with an additional 30,000 viewers at Facebook livestreams. Its audience has extended beyond Cebu, reaching listeners across the Visayas and Mindanao, and even overseas audiences in countries such as Canada, New Zealand, Austria, and Australia.
The radio program has also featured more than 20 guests, partners, and sponsors, bringing together voices from different sectors to discuss issues that matter to households, communities, and the built environment, Crisostomo added.
“Season 4 is about continuing the conversation with the communities we serve. We want technical knowledge to feel less intimidating and more useful for everyday decisions,” shared Architect Edmund Samson, PULIDO’s Vice President.
The program continues to focus on providing the right information about building back better for lower-income homeowners and aims to influence their behaviors to build better and safer homes and make more informed decisions on the right products and services for their home construction, Samson added.
Architect Karmela Po said that Season 4 of Pulido: Arketikto rings another round of engaging discussions, expert insights, and relatable stories designed to help listeners better understand topics related to better housing, construction, repair, and maintenance.
This season is also made possible through the exclusive support of Pioneer Adhesives, Inc., a leading Filipino manufacturing and distribution company in adhesives, sealants, waterproofing, specialty coatings, and insulation. “focused on joins the program in its commitment to promoting safer, more informed, and more resilient communities,” Po added.
“The radio program continues to serve as a bridge between technical expertise and everyday household decision-making, helping families make better, safer, and more informed choices about their homes,’ Po said.
Po shared the lineup of episodes starting on May 16 with “Budget-Friendly Dream Home” with the topic, Construction Cost, Direct Cost/Indirect Cost. On May 23, Rights vs. Title, 100-Year Flood; May 30 with Site Selection, Permits, Building Code and June 6 with Master Plan, Setbacks, Easements.
Next set of topics is focused on “Structural Integrity” that include Foundation Types, Load-Bearing and Non-Load-Bearing Wall on June 13 while Soft Story, Concrete vs. Metal vs. Pre-Fab will be discussed on June 20. On June 27, topic is on Roof Design, Roof Materials, Roof Fasteners; and on July 4, Roof Thermal, Paints & Protection, Leaks.
Architect Samson revealed that Season 4 of Pulido: Arkitekto, Tambagi Ko will focus construction and DIY projects, with a podcast, Facebook page, and raffle promotions, and live radio show will continue to address questions and provide practical advice.
Samson added that the idea of the radio program is to bring in building officials, structural engineers, and architects to address various aspects of construction and address specific issues. He emphasized the importance of a specialized approach to construction, involving professionals who can provide expert insights.
“The radio program hopes to bring in various discussions
on building better and homes, including the potential benefits of having
professionals directly engage with listeners and address their questions and
concerns,” Samson said. (Photos: MBCNewman)
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