CEBU CITY— The Philippine Franchise Association (PFA) announces the holding of the biggest regional franchise show, the “Franchise Negosyo Para sa Region VII”, on August 1-2, at the Mountain Wing Atrium, SM Seaside City Cebu.
More than 60 participating exhibitors are here in Cebu to showcase a diverse range of successful franchise brands from various industries, supported by allied suppliers for a comprehensive business setup gor this premier event designed to empower aspiring entrepreneurs and expand franchise opportunities in the Visayas region.
“We are thrilled once again to hold our yearly Franchise Negosyo Para sa Cebu, but this time making it bigger, better, and targeting the entire Region VII” said Chris Lim, CFE, Chairman of PFA.
This two-day event offers a unique platform for attendees to explore legitimate investment opportunities, learn about the basics of franchising, and connect directly with established franchisors and service providers.
Attendees can also look forward to an enriching program of seminars and forums, including: How to Invest in the Right Franchise: A free seminar for would-be franchisees, offering essential guidance on making informed investment decisions.
Franchise Forum: “Expanding Your Business Through Franchising”: A dynamic forum for those interested in growing their existing businesses through the franchise model.
How to Franchise Your Business: A paid seminar specifically designed for aspiring franchisors, providing a comprehensive guide to franchising their own concepts. This will be at the Summit Galleria Hotel on Aug 2, 2025.
Lim noted that this expanded scale reflects Cebu’s growing importance as a major economic powerhouse and a vital contributor to the country’s prosperity. This event reaffirms PFA’s unwavering commitment to fostering entrepreneurship by empowering more Filipinos in this region with accessible pathways to business ownership and growth.
Kenneth Lim, PFA Director for Western Visayas, emphasized Cebu’s strategic importance: “With Cebu sustaining its trillion-peso GDP and its position as a gateway to the Visayas makes it an ideal location for franchise expansion. The entrepreneurial spirit here is strong, and we believe ‘Franchise Negosyo Para sa Region VII’ will catalyze countless new ventures, contributing significantly to the region’s prosperity.”
The event is FREE and open to the public and is an ideal opportunity for individuals looking to start their own business, diversify their investments, or simply learn more about the booming franchise sector in the Philippines. (Photos: PFA/SM-Rosemarie Rodriguez)
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