CEBU CITY – “The desire of the Cebu Chamber of
Commerce and Industry (CCCI) is to be the engine of Cebu’s business growth
towards global competitiveness that is simply world-class enterprises, a world-class
business community and a world-class people with the LEAD Agenda as a
positioning statement for bridging the gap between government policy and
private sector actions for a world-class Cebu.”
Jay
Yuvallos, CCCI president shared this vision in a side interview with some media
and content creators during its 3rd General Membership Meeting (GMM),
Recognition, Induction of New Members and Launching of Invest Cebu Brand,
Membership Privilege Card, CCCI App/Chamber Time is Cebu On Time advocacy
campaigns on August 27 at the bai hotel Cebu in Mandaue City.
Yuvallos said that that it’s all about business
and investment and the Chamber would like to see Cebu enterprises to be
updated, globally competitive, to see what is out there, new trends and
developments in terms of products and services.
The Chamber is changing the narratives on the
importance of the intersection between policy, which is government and the
private sector actions on specific and crucial issues of Cebu’s business growth
and its sustainability.
“We are bringing these narratives to the consciousness
of everyone so that policy and business will intersect making the Chamber to become
this platform for all sectors to get involved and find the “Invest Cebu. Prosper in Paradise” brand as a battle cry for
making Cebu the hub of business and investments for the global market,”
Yuvallos added.
CCCI officially launches invest Cebu branding, other advocacy campaigns
In the same event on August 27, the CCCI officially
launched the “Invest Cebu. Prosper in
Paradise” brand and three other advocacy campaigns including the launching
of the Membership Privilege Card, CCCI App and the Chamber Time is Cebu On Time.
Attended by over 200 representatives from
various member companies, business leaders, partners from consular corps, line
agencies, NGOs and the media, the Invest Cebu brand launch marked a significant
step toward the positioning of Cebu as a premier destination in the Asia
Pacific for both local and international investors.
“Invest Cebu. Prosper in Paradise” aims to
capitalize on Cebu's unique strengths, including its strategic location, robust
infrastructure, skilled workforce, and vibrant culture, to attract investors
and boost economic activity in the region. Through the branding initiative,
CCCI seeks to showcase Cebu as an ideal location for investments in various
sectors, from technology and manufacturing to tourism,” Yuvallos said.
To strengthen CCCI’s engagement with its
members and the broader business community, the Chamber unveiled a new
membership card that provides exclusive benefits, a mobile app to facilitate
access to chamber services and updates, and the “Chamber Time is Cebu on Time” to
improve communication and coordination among its members.
These initiatives reflect the CCCI’s commitment
to innovation and growth, reinforcing its role as a catalyst for economic
development in Cebu.
Meanwhile, Cebu Landmasters Inc. Chairman and
Chief Executive Officer Jose Soberano III, the guest speaker during the event,
discussed the company’s environmental, social, and governance strategy.
The event also recognized CCCI members who have
been with the Chamber for the last five and 10 years. The Chamber also inducted new members to the
CCCI Family with Engr. Albert Uy, Philippine Chamber of Commerce and Industry
(PCCI) regional governor for Central Visayas as the inducting officer while Melanie
Ng, PCCI area Vice President also officiated the induction of the board of
trustees of the CCCI-Bogo City Chapter. (Photos: MBCNewman)
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