70 MSMEs in Iloilo City receive training to promote biz via ‘Tiktok’ platform

ILOILO CITY – Some 70 micro, small, and medium-sized enterprises (MSMEs) in Iloilo City received a comprehensive training in April this year via the #eBiznovation Buy Local Bazaar with Tiktok Shop Philippines, PLDT Enterprise and Smart Communications, Inc. (Smart) and the Department of Trade and Industry (DTI) to unlock new revenue streams and promote their products effectively on the popular social media platform--Tiktok.

Iloilo City marked the first stop in the Visayas region for the #eBiznovation Buy Local Bazaar in 2024, an initiative by PLDT and Smart to support local businesses in their digital transformation journey.

“We recognize the vital role that MSMEs play in driving economic growth and jobs creation. By empowering these local businesses with the tools and knowledge to thrive in the digital age, we are not only supporting their success but also contributing to the overall development of the Philippines,” Jinky Francisco, Head of PLDT Enterprise SMBiz Visayas said.

Francisco bared that the training aimed to equip local business owners with the necessary knowledge and skills to leverage Tiktok’s one-stop e-commerce solution, Tiktok Shop. Participants gained insights into basic content creation, smartphone photography and videography, content storyboarding, and internet safety basics.

Tiktok Shop PH representatives provided valuable insights into effectively selling products through engaging short-form videos, and discussed various mechanics and techniques, including the do's and don’ts of selling in the platform.

This hands-on training session help MSMEs leverage the power of social media and e-commerce to reach new customers and grow their business.

“We, at DTI, are truly elated with this partnership with PLDT Enterprise and Smart because, in a way, it addresses the need for upskilling of our MSMEs,” Ma. Dinda Tamayo, DTI-Iloilo Provincial Director said during the training.

With the #eBiznovation Buy Local Bazaar initiative, PLDT’s corporate business arm--PLDT Enterprise and Smart reaffirmed their commitment to leveraging technology and digital solutions to support the growth and success of local businesses. (Photos: PLDT/FB/Google Images)