Day 2 (Nov. 6, 2012) of the Regional Association of Development Information Officers (RADIO-7) in Central Visayas convention at Bohol Tropics in Tagbilaran City brought us to the series of lectures and inputs on how to equip the government information officers in communicating disaster risk reduction management; how to build effective relationship between the public-private media; and the new media/internet broadcast and video streaming.
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| KBP Pres. Marlon Baula (R) and Leo Lastimosa of ABS-CBN/DYAB as resource persons on "Building Effective Relationship between public-private media
According to Marlon Baula, Facebook may be the best thing these days but when you want to penetrate the masses, radio is still the potent tool in reaching out. There’s no Facebook in the barrios.
He said one of the reasons why public-private relationship is not cohesive because these days commercialism is high in radio.
"We want to be a part of the solution, not part of the problem. I hope we can concretize our agenda because we in the mainstream media is also putting emphasis on nation-building," Baula noted.
We are reaching out to you and hope that you will reach out to us so we can help each other so we can solidify our goals which is to send message across because a well-informed society is a better society.
Meanwhile, ABS-CBN/DYAB manager/anchor Leo Lastimosa also underscored the need for government and private media to connect and build an effective relationship.
"How do we work together: don’t be arrogant. You can’t force the private media because we are independent and commercialized and we can turn you down. Don’t demand but don’t beg also. It is your right to be heard. So be reasonable," Lastimosa said.
He added that Zoomcast, not broadcast is the strategy if you have a target market. use zoomcast to zoom in on your target audience your target information, he explained.
Press releases are so last season. Instead of press release, make an audio release, record statements of mayors, and radios can air it on their news segments. Or video release. Instead of presscons, do it via Skype.
Embrace the new media because sooner than you think it will be the main media. As of Sept this year, media consumption in Phils 89% na lang watch TV. After TV, 55% through the web/Internet. Ang radio, 32% ang mo consume information. Sa newspapers, 12%. Books/movie and other outlets, 5%.
In the evening of Day 2, the participants had a grand night during its fellowship and induction of the RADIO-7 2013 new set of officers. Presentations and entertainment were not lacking during the evening as each information officers organization loosened up to sing, dance and laugh the night away...
  
The new set of RADIO-7 Officers for 2013:
PRESIDENT CARLO DUGA-DUGA
V-PRESIDENT LEO ENOT
SECRETARY ABEL GARCIANO
TREASURER ARTURO BAS
AUDITOR MA. LYDIA BANTUGAN
BOD
ELI MANLANGIT
AIDA SAAVEDRA
GHERELENE MAE RAFOLS
CONCEPCION ROSALES
LYDITH TAN
JOHN ANTHONY JIMENEZ
AUGUSTUS ESCOBIA
JOJELINE RUIZ BUENDIA
MA. ELENA MANIWANG
CHARLES VAILOCES
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