CEBU CITY – Beauty aesthetics is a booming
industry specializing on natural health and sustained skin rejuvenation with
the introduction of new high-end non-invasive medical aesthetics treatment machines
that revolutionize beauty treatment and a game-changing technology that
redefines facial rejuvenation.
“EMFACE is the first and only device that
simultaneously treats both facial skin and muscles, delivering a natural lift,
improved contour, and reduced wrinkles—all without needles or downtime,” Dr.
Melinda Chiong of Ultra Beauty Institute and EMFACE provider in Cebu described
the machine during an exclusive press launching event, February 24 at Shangrila
Mactan, Cebu.
BTL Medical Technologies, Inc. is the global
company based in Prague that distributes the EMFACE machines all over the world
and BTL Aesthetics Philippines that has been in operation for 13 years in the
country and headed by Ludivico Perez, Jr. is the sole distributor of EMFACE machine
in the country and also specializes in cardio and rehab with aesthetics being
one of its division.
Perez said that as of the latest update, there have been
around 24 installations of the EMFACE machine nationwide, two of which are
available in Cebu. The EMFACE machine is
unique in the industry for its targeted facial muscle stimulation capabilities.
The company launched the EMFACE machine in March 2023 in the country and now in
Cebu.
“It targets specific facial muscles, including
the frontalis, zygomaticus and digastric muscles, with a new applicator for eye
bags that was also recently introduced. This is the latest technology for simultaneously skin and muscle hands-free less
wrinkles, more lift for younger- looking skin,” Perez bared.
Perez added that there is a need to educate the
market about EMFACE due to its new technology status and the launching event
showed what EMFACE does to the face and its alternatives to existing facial
procedures in the market.
The
EMFACE technology facial treatment
Dr. Melinda Chiong shared the limitations of
current anti-aging therapies, which focus on skin tightening and lifting but do
not address muscle training. They
highlight the natural changes in facial appearance as it age, such as loss of
skin laxity and a shift in smile appearance.
“The EMFACE machine treatment is the new
non-invasive technology that improves facial aesthetics without pain, needles,
or downtime, allowing individuals to resume normal activities post-treatment, a
new technology that addresses the muscle training aspect of facial aging,”
Chiong added.
She noted that most of her patients’ common inquiries
about anti-aging treatments, particularly those that are comfortable and
non-invasive and the importance of evidence-based medicine. There is this novel, cutting-edge technology
called EMFACE that offers effortless, painless facial treatments that show visible
results without the need for anesthesia or creams. Chiong said she was
impressed by the innovation and decided to offer it to her patients,
highlighting its uniqueness in the market.
Danessa Onglatco, Ultra Beauty
Institute and EMFACE brand ambassador shared her insights on the treatment’s
transformative effects. She described a non-invasive facial treatment that
causes a warm sensation and gentle muscle contraction without pain. She
appreciates the lack of downtime post-treatment, allowing her for immediate
return to normal activities without concerns of redness.
Onglatco notes immediate
visible results, including a more radiant and lifted appearance of the skin
after the first session. This treatment is recommended for those seeking a
non-invasive method to maintain a youthful glow.
Chiong recommends the EMFACE
treatment with a structured session plan for clients, particularly those living
abroad, which involves scheduling sessions at varying intervals (2-10 days) and
adjusting the frequency based on the client's visit duration.
The sessions are designed to
deliver results over time, with maximum benefits observed around 12 weeks or
three months post-treatment, and lasting effects up to six months. The sessions
utilize RF technology to stimulate collagen production without causing warmth
or discomfort, which is crucial for maintaining skin health as we age, Chiong
said.
Chiong also discussed the variability
in patient responses to treatment and healing processes. Some patients with
good tissue quality may not require additional treatments for over a year after
completing the initial four sessions.
However, others may request
follow-up treatments a year later, even if the initial sessions were started
two years prior. To date, no patient has requested further sessions after the
fourth session. The need for additional treatments depends on the individual's
satisfaction with the treatment outcomes, Chiong added.
Advancements
in electromagnetic and RF technology in health, beauty and aesthetics
Perez discussed the advancements in
electromagnetic and radiofrequency (RF) stimulation technologies for body
contouring and muscle rehabilitation which BTL Aesthetics Philippines also
offers, highlighting that while RF technology is effective, it takes longer due
to the presence of more fat compared to facial treatments.

The EMFACE technology simultaneously heats the
skin and muscles, enhancing functionality. It is noted as safe and effective,
with applications for various body areas and issues, including love handles and
pelvic floor muscles, which are crucial for both sexes. BTL company also boasts a robust
rehabilitation division with advanced machines, including robotics, solidifying
its authority in muscle technology, Perez revealed.
Perez bared that the initial phase of body
technology, mentioning electromagnetic stimulation and its cost, is a five to six-million-dollar
range. Electromagnetic and RF technology
is the simultaneous delivery of heat to the skin and muscles, emphasizing its
role in muscle warming and functional improvement.
Perez stresses the importance of safety in the
technology, confirming its high level of safety with its BTL machines where the
concept of applicators is introduced, clarifying that they are not special for
love handles but serve a broader purpose.
There are also machines designed for the pelvic
floor muscle, which is particularly useful for women with incontinence issues
as well as helps with walking problems, particularly those related to pelvic
floor muscles because pelvic floor muscles are crucial for both male and female
sexual activities, citing literature and authority of its company in muscle
technology, supported by its rehab division and advanced machines. Perez bared the company's expertise,
mentioning stroke machines and robotics machines for rehabilitation.
EMFACE is now available in Cebu and this
revolutionary treatment can be availed at these Cebu-based aesthetics Centers:
Ultra Beauty Institute, Pearl Aesthetics and Laser Center, and Belo Medical
Group.
For media inquiries, interviews, or more
information about EMFACE, please contact: BTL Aesthetics Philippines
info@btlaesthetics.com.ph sungat@btlnet.com
https://btlaesthetics.com.ph (Philippines site)
https://btlaesthetics.com (International Site) (Photos: MBCNewman)